Just finished packing orders again, coffee is beyond cold and the card aisle is on my mind, shocker I know.
I think about that moment where someone walks in with one very specific feeling, stands there for ten minutes, and leaves with nothing. I've been that person. Everything on the rack says congrats, get well soon, or thinking of you, because those work for a whole store of strangers.
But I'm never buying a card for a store of strangers. I'm buying it for one person, and nice doesn't mean much to one person especially when we've got history.
That's the whole idea behind Petty Paper. I think a specific card tells someone I actually thought about them and what's going on in their life, instead of grabbing whatever was closest to the register. That's worth more than nice.
So that's what I'm chewing on today. I'd rather make the accurate card than the polite one, and I guess I hope that's why you're here too, so thanks for finding Petty Paper.
Congrats, I guess.
